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Designing an intelligent competitive online network model in order to improve business efficiency by using online capabilities in small and medium-sized companies using structural equations. | ||
| International Journal of Nonlinear Analysis and Applications | ||
| مقاله 7، دوره 16، شماره 11، بهمن 2025، صفحه 87-99 اصل مقاله (802.52 K) | ||
| نوع مقاله: Research Paper | ||
| شناسه دیجیتال (DOI): 10.22075/ijnaa.2024.34127.5092 | ||
| نویسندگان | ||
| Esmail Ghasemi* 1؛ Seyyed Mohammad Kazemi2 | ||
| 1Department of Business Management (Marketing), Zanjan Branch, Islamic Azad University, Zanjan, Iran | ||
| 2Department of Civil Engineering (Geotechnics), Islamshahr Branch, Islamic Azad University, Tehran, Iran | ||
| تاریخ دریافت: 25 فروردین 1403، تاریخ پذیرش: 20 خرداد 1403 | ||
| چکیده | ||
| The statistical population in this research is about 500 managers and employees of companies active in the field of production and distribution of petrochemical products. The sample size was determined through Morgan's Table 217. In this research, we use the Kolmogorov-Smirnov test to ensure the type of distribution of research variables in terms of normality or abnormality. This test is used to check the claim made about the distribution of research variables. When the variable distribution is normal, parametric tests should be used; otherwise, we use non-parametric tests. In the analytical statistics of this research, the univariate linear regression test (t-test) was used to determine the effect of each of the identified factors on loyalty and offline advertising. The measurement tool of this research is a questionnaire that was examined in terms of validity and reliability. After collecting the questionnaires, the data were analyzed using the structural equation modelling method with the partial least squares approach with the help of SPSS21 and Smart PLS2 statistical software. In this way, the use of advanced and up-to-date systems, timely services, providing innovation to identify the needs of customers, discovering creative opportunities in the important market and obtaining new information from customers and suppliers in the market and evaluation are suggested. | ||
| کلیدواژه‌ها | ||
| competitive intelligence network؛ business performance؛ competitive advantage | ||
| مراجع | ||
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