پیوندهای مفید
آمار
| تعداد نشریات | 21 |
| تعداد شماره‌ها | 660 |
| تعداد مقالات | 9,674 |
| تعداد مشاهده مقاله | 68,820,851 |
| تعداد دریافت فایل اصل مقاله | 48,340,761 |
Designing an intelligent competitive online network model in order to improve business efficiency by using online capabilities in small and medium-sized companies using structural equations. | ||
| International Journal of Nonlinear Analysis and Applications | ||
| مقاله 7، دوره 16، شماره 11، بهمن 2025، صفحه 87-99 اصل مقاله (802.52 K) | ||
| نوع مقاله: Research Paper | ||
| شناسه دیجیتال (DOI): 10.22075/ijnaa.2024.34127.5092 | ||
| نویسندگان | ||
| Esmail Ghasemi* 1؛ Seyyed Mohammad Kazemi2 | ||
| 1Department of Business Management (Marketing), Zanjan Branch, Islamic Azad University, Zanjan, Iran | ||
| 2Department of Civil Engineering (Geotechnics), Islamshahr Branch, Islamic Azad University, Tehran, Iran | ||
| تاریخ دریافت: 25 فروردین 1403، تاریخ پذیرش: 20 خرداد 1403 | ||
| چکیده | ||
| The statistical population in this research is about 500 managers and employees of companies active in the field of production and distribution of petrochemical products. The sample size was determined through Morgan's Table 217. In this research, we use the Kolmogorov-Smirnov test to ensure the type of distribution of research variables in terms of normality or abnormality. This test is used to check the claim made about the distribution of research variables. When the variable distribution is normal, parametric tests should be used; otherwise, we use non-parametric tests. In the analytical statistics of this research, the univariate linear regression test (t-test) was used to determine the effect of each of the identified factors on loyalty and offline advertising. The measurement tool of this research is a questionnaire that was examined in terms of validity and reliability. After collecting the questionnaires, the data were analyzed using the structural equation modelling method with the partial least squares approach with the help of SPSS21 and Smart PLS2 statistical software. In this way, the use of advanced and up-to-date systems, timely services, providing innovation to identify the needs of customers, discovering creative opportunities in the important market and obtaining new information from customers and suppliers in the market and evaluation are suggested. | ||
| کلیدواژه‌ها | ||
| competitive intelligence network؛ business performance؛ competitive advantage | ||
| مراجع | ||
|
[1] B.J. Ali, Assessing the impact of advertisement on customer decision making: Evidence from an educational institution, Afak Sci. J. 6 (2021), no. 1, 267–280. [2] B.J. Ali, Impact of consumer animosity, boycott participation, boycott motivation, and product judgment on purchase readiness or aversion of Kurdish consumers in Iraq, J. Consumer Affairs 55 (2021), no. 2, 504–523. [3] V. Andavar and B.J. Ali, Rainwater for water scarcity management: An experience of Woldia University (Ethiopia), J. Bus. Econ. Envir. Stud. 10 (2020), no. 4, 29–34. [4] K. Anwar and H. Balcioglu, The relationship between transformational leadership characteristics and effectiveness: A case study of construction companies in Erbil, Int. J. Sci. Technol. Manag. 5 (2016), no. 2, 250–256. [5] G. Anwar and I. Shukur, The impact of service quality dimensions on students' satisfaction, Int. J. Soc. Sci. Educat. Stud. 76 (2015), no. 2, 47–56. [6] M.A. Bose, R.D. Ireland, S.M. Camp, and D.L. Sexton, Strategic entrepreneurship: Entrepreneurial strategies for wealth creation, Strat. Manag. J. 22 (2001), 479–491. [7] J. Calof and S. Wright, Competitive intelligence: A practitioner, academic and inter-disciplinary perspective, Eur. J. Market. 42 (2018), no. 7/8, 717–730. [8] M. Falahat, T. Ramayah, P. Soto-Acosta, and Y.Y. Lee, SMEs internationalization: The role of product innovation, market intelligence, pricing and marketing communication capabilities as drivers of SMEs' international performance, Technol. Forecast. Soc. Change 76 (2020), no. 2, 47–56. [9] C. Fornell and D.F. Larcker, Evaluating structural equation models with unobservable variables and measurement error, J. Market. Res. 18 (1981), no. 1, 39–50. [10] N.J. Foss and J. Lyngsie, The Emerging Strategic Entrepreneurship Field: Origins, Key Tenets, and Research Gaps, Edward Elgar, 2011. [11] H. Hendar, A. Ratnawati, W.M.W. Ab Razak, and Z. Abdullah, Market intelligence on business performance: The mediating role of specialized marketing capabilities, J. Intell. Stud. Bus. 47 (2020), no. 12, 243–244. [12] O.I. Koriyow and L. Karugu, Competitive intelligence strategies and performance of commercial banks in Garrisa County, Kenya, Int. Acad. J. Human Resource Bus. Admin. 3 (2018), no. 1, 371–394. [13] V. Kumar, A.R. Saboo, A. Agarwal, and B. Kumar, Generating competitive intelligence with limited information a case of the multimedia industry, Prod. Oper. Manag. 29 (2020), no. 1, 192–213. [14] L.P. Kyrgidou and M. Hughes, Strategic entrepreneurship: Origins, core elements and research directions, Eur. Bus. Rev. 22 (2010), no. 1, 43–63. [15] J.R. Lopez-Robles, J.R. Otegi-Olaso, R. Arcos, N.K. Gamboa-Rosales, and H. Gamboa-Rosales, Mapping the structure and evolution of JISIB: A bibliometric analysis of articles published in the Journal of Intelligence Studies in Business between 2011 and 2017, J. Intell. Stud. Bus. 8 (2018), no. 3, 1–12. [16] V. Macdogan, I. MacMillan, and G. Surie, Entrepreneurial leadership: Developing a cross-cultural construct, J. Bus. Ventur. (2021), no. 19, 241–260. [17] E. Mehl and J. Le Bon, Social listening: Adapting customer and competitive intelligence to the digital era: An abstract, Acad. Market. Sci. Ann. Conf. 47 (2019), no. 12, 243–244. [18] H.W. Mugo, K. Wanjau, and E.M. Ayodo, An investigation into competitive intelligence practices and their effect on profitability of firms in the banking industry: A case of Equity Bank, Int. J. Bus. Public Manag. 2 (2020), no. 2, 61–71. [19] R. Pinkerton, Competitive intelligence process and tools for intelligence analysis, Ind. Manag. Data Syst. 108 (2018), no. 4, 510–528. [20] M. Tenenhaus, S. Amato, and V.E. Vinzi, A global goodness-of-fit index for PLS structural equation modelling, Proc. XLII SIS Sci. Meet., 1 (2004), no. 2, 739–742. [21] F. Xuefei, H. Jian, and Y. Hongmei, Research on enterprise competitive technology intelligence based on improved patent portfolio, J. Intell. 47 (2018), no. 12, 243–244. | ||
|
آمار تعداد مشاهده مقاله: 125 تعداد دریافت فایل اصل مقاله: 191 |
||