پیوندهای مفید
آمار
| تعداد نشریات | 21 |
| تعداد شمارهها | 687 |
| تعداد مقالات | 9,985 |
| تعداد مشاهده مقاله | 70,957,412 |
| تعداد دریافت فایل اصل مقاله | 62,422,660 |
Prioritizing business strategies in electronic businesses based on competitive advantage (Application of Topsis and AHP methods integration) | ||
| International Journal of Nonlinear Analysis and Applications | ||
| مقالات آماده انتشار، اصلاح شده برای چاپ، انتشار آنلاین از تاریخ 15 مهر 1404 اصل مقاله (538.33 K) | ||
| نوع مقاله: Research Paper | ||
| شناسه دیجیتال (DOI): 10.22075/ijnaa.2024.33413.4979 | ||
| نویسندگان | ||
| Mohammad Hossein Hosseini* 1؛ Azadeh al-Sadat Khodaei2 | ||
| 1Department of Industrial Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran | ||
| 2Department of Computer Engineering, Safadasht Branch, Islamic Azad University, Safadasht, Tehran, Iran | ||
| تاریخ دریافت: 12 بهمن 1402، تاریخ بازنگری: 14 اسفند 1402، تاریخ پذیرش: 18 فروردین 1403 | ||
| چکیده | ||
| Choosing the right strategies for the development of e-businesses, along with the development of new technologies and maintaining a competitive advantage, to simultaneously meet organizational expectations and customer expectations, is considered vital. Therefore, identifying and then ranking these strategies according to the rapid developments of the technology world is considered a very basic step in helping to manage this kind of activity. Therefore, in this study, using a descriptive-survey research method and the opinions of 10 food industry experts who had sufficient experience in this field, it were collected using the purposeful sampling method and then using integration of AHP and Topsis methods, the priority and rank of each of these strategies were determined. The final results of this survey showed that the strategies: of branding, marketing in social networks, competitive pricing, customer personalization and mobile optimization are the five priority strategies of e-businesses in the food and edible industries, according to the components They are a competitive advantage that can provide a basis for future studies on the competitiveness of electronic businesses in the food industry due to the comprehensiveness of the criteria and indicators. | ||
| کلیدواژهها | ||
| e- businesses؛ electronic businesses؛ business strategies؛ AHP method؛ TOPSIS method؛ prioritization | ||
| مراجع | ||
|
[1] Adams, M. Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success. Create Space Independent Publishing Platform, 2019. [2] Ahmadian, A. and Jafarinia, S. Identifying and prioritizing the key factors of strategic planning success in Iran e-businesses. Strategic Management Studies, 10(38), 2018, 47-68. [3] Albee, F. E. Marketing Strategies for the Complex Sale. McGraw-Hill Education, 2010. [4] Alsher, D. and Rudder, C. The Art of SEO: Mastering Search Engine Optimization. O'Reilly Media, 2013. [5] Brown, M., Black, N., and Laurier, E. Mobile methods: exploring the mobile in the research process. Mobile Media & Communication, 4(3), 2016, 361-381. [6] Chaffey, D. E-Business and E-Businesses Management. FT Prentice Hall, 2002. [7] Hamidi, N., Rahehamani, A., and Mortazavi, S. Prioritization of strategies in electronic commerce (in Iranian internet discount offering websites). Commercial Strategies, 11(3), 2020, 11-24. [8] Hosseini Ghancheh, S.S. Electronic Business. Tehran, Nagoos Publications, 2010. [9] Jelassi, T. and Enders, A. Strategies for E-Business, Creating Value through Electronic and Mobile Commerce. E-Book, Pearson Education Limited, First published 2004. [10] Kosha, Sh. and Abtahi, F. Evaluating and prioritizing e-commerce strategies based on a multi-criteria decision-making approach. First International Conference on New Research Ideas in Management and Industrial Engineering, 2018. [11] Mirza pour, H. Strategic management approach in e-commerce. Payam Quarterly Journal of Technology Executive Management, 14(23), 2007, 86-80. [12] Qannad, F. Properties of and practical ways for e-commerce. Fiqh & Law Journal, 5(20), 2008, 150-170. [13] Sanyaei, A., Emami, A., and Shirin, S. Choosing an e-businesses strategy using the fuzzy hierarchical analysis process, a case study of Isfahan Alloy Steel. 4th International Marketing Management Conference, Tehran, Ariana Research Group, 2008. [14] Kalakota, R. and Whinston, A.B. Frontiers of Electronic Commerce. Addison Wesley, 1996. [15] Lee, M.C. A method of performance evaluation by using the analytic network process and balanced scorecard. Int. Conf. Converg. Inf. Technol., [16] Saaty, T.L. The Analytic Hierarchy Process. McGraw-Hill, New York, 1980. | ||
|
آمار تعداد مشاهده مقاله: 119 تعداد دریافت فایل اصل مقاله: 212 |
||