پیوندهای مفید
آمار
| تعداد نشریات | 22 |
| تعداد شمارهها | 705 |
| تعداد مقالات | 10,146 |
| تعداد مشاهده مقاله | 71,451,332 |
| تعداد دریافت فایل اصل مقاله | 63,174,265 |
Identifying and prioritizing factors affecting human resources marketing in the Gachsaran oil and gas exploitation company | ||
| International Journal of Nonlinear Analysis and Applications | ||
| مقالات آماده انتشار، اصلاح شده برای چاپ، انتشار آنلاین از تاریخ 18 بهمن 1404 اصل مقاله (649.32 K) | ||
| نوع مقاله: Research Paper | ||
| شناسه دیجیتال (DOI): 10.22075/ijnaa.2026.34828.5206 | ||
| نویسندگان | ||
| Golnaz Bahadori؛ Jahanbakhsh Rahimi Baghmalek* | ||
| Department of Management, Gac. c., Islamic Azad University, Gachsaran, Iran | ||
| تاریخ دریافت: 02 مرداد 1403، تاریخ پذیرش: 03 مهر 1403 | ||
| چکیده | ||
| This study identifies and prioritizes human resources marketing factors at Gachsaran Oil and Gas Exploitation Company. Using a mixed-methods approach, qualitative content analysis and quantitative AHP were applied. The expert sample included 15 experienced professionals and academics. Six main factors were identified: individual factors, customers, business infrastructure, HR functions, HR policies, and HR marketing strategies. HR functions ranked first (0.453), followed by individual factors (0.229) and customers (0.111). HR policies (0.080), business infrastructure (0.068), and HR marketing strategies (0.061) followed. Thus, HR functions are the most influential factor in HR marketing for the company. | ||
| کلیدواژهها | ||
| human resources marketing؛ Gachsaran oil and gas exploitation company؛ content analysis method؛ analytic hierarchy process (AHP) | ||
| مراجع | ||
|
[1] S.R. Aghadavoud, F. Farhadi, S.A. Seydaei Gol Sefidi, E. Akbari Manjermouei, and Y. Bamiri, Investigating the success factors of strategic human resource management with theme analysis technique, DEMATEL and QUALIFLEX (case study: Isfahan petroleum products distribution companies), J. Strat. Stud. Oil Energy Ind. 13 (2021), no. 49, 1–21.
[2] A. Alashmawy and R. Yazdanifard, A review of the role of marketing in recruitment and talent acquisition, Int. J. Manag. Account. Econ. 6 (2019), no. 7.
[3] J. Bejtkovsky and N. Copca, The employer branding creation and HR marketing in selected healthcare service providers, Manag. Market. Chall. Knowledge Soc. 15 (2020), no. 1, 95–108.
[4] O.I. Bielova, I.L. Petrova and D.D. Honcharov, Personnel marketing as a competitive advantage of the innovative enterprise: strategic aspect, Bus. Econ. Sustain. Leadership Innov. 5 (2020), 17–22.
[5] I. Busa and D. Rutitis, Employer reputation building– a managerial challenge in HR marketing, Environment. Technologies. Resources. Proc. Int. Sci. Practical Conf., 2023, pp. 33–37.
[6] A. Farhang, Analyzing the recruitment of human resources according to the necessity and work specializations and organizational positions of the employees of the private and public sectors of the municipality, Third Int. Conf. Res. Find. Civil Engin. Architect. Urban Plann., Tehran, 2021.
[7] E.H. Forman and S.I. Gass, The analytic hierarchy process– an overview of applications, Oper. Res. 48 (2000), no. 5, 669–683.
[8] O. Gladka and V. Fedorova, Defining personnel marketing strategies, Verslas Teorija Praktika 20 (2019), no. 5, 146–157.
[9] I. Goswami, A.G. Ben Hamida, Y.S. Murthy, S.P. Gopal, and V. Jalaja, Effective role of human resource management policies within marketing organization: The impact on business and marketing strategy implementation, Int. J. Prof. Bus. Rev. 8 (2023), no. 7, p. 4.
[10] R. Jalali and H. Azargoun, Identifying and prioritizing factors affecting the success of electronic human resources management with a fuzzy hierarchical analysis approach, Manag. Sci. Res. Quart. 3 (2021), no. 7, 1–23.
[11] I. Mashiah, "Come and join us": How tech brands use source, message, and target audience strategies to attract employees, J. High Technol. Manag. Res. 32 (2021), no. 2, 100418.
[12] A. Radmerdi and M. Ebrahimi, Identifying the dimensions of internal marketing and its impact on maintaining human resources in Hormozgan customs, Quart. J. Appl. Res. Manag. Account. 7 (2021), no. 25, 1–10.
[13] I. Yousfi, A. Aomari, and A. Chakor, Human resource marketing and employer brand: The case of Moroccan companies, Moroccan J. Res. Manag. Market. 13 (2021), no. 1. | ||
|
آمار تعداد مشاهده مقاله: 34 تعداد دریافت فایل اصل مقاله: 69 |
||