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Identifying and prioritizing factors affecting human resources marketing in the Gachsaran oil and gas exploitation company | ||
| International Journal of Nonlinear Analysis and Applications | ||
| مقالات آماده انتشار، اصلاح شده برای چاپ، انتشار آنلاین از تاریخ 18 بهمن 1404 اصل مقاله (649.32 K) | ||
| نوع مقاله: Research Paper | ||
| شناسه دیجیتال (DOI): 10.22075/ijnaa.2026.34828.5206 | ||
| نویسندگان | ||
| Golnaz Bahadori؛ Jahanbakhsh Rahimi Baghmalek* | ||
| Department of Management, Gac. c., Islamic Azad University, Gachsaran, Iran | ||
| تاریخ دریافت: 02 مرداد 1403، تاریخ پذیرش: 03 مهر 1403 | ||
| چکیده | ||
| This study identifies and prioritizes human resources marketing factors at Gachsaran Oil and Gas Exploitation Company. Using a mixed-methods approach, qualitative content analysis and quantitative AHP were applied. The expert sample included 15 experienced professionals and academics. Six main factors were identified: individual factors, customers, business infrastructure, HR functions, HR policies, and HR marketing strategies. HR functions ranked first (0.453), followed by individual factors (0.229) and customers (0.111). HR policies (0.080), business infrastructure (0.068), and HR marketing strategies (0.061) followed. Thus, HR functions are the most influential factor in HR marketing for the company. | ||
| کلیدواژهها | ||
| human resources marketing؛ Gachsaran oil and gas exploitation company؛ content analysis method؛ analytic hierarchy process (AHP) | ||
| مراجع | ||
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