پیوندهای مفید
آمار
| تعداد نشریات | 21 |
| تعداد شمارهها | 687 |
| تعداد مقالات | 9,985 |
| تعداد مشاهده مقاله | 70,957,059 |
| تعداد دریافت فایل اصل مقاله | 62,422,381 |
Design and validation of strategic marketing model in the country's furniture industry | ||
| International Journal of Nonlinear Analysis and Applications | ||
| مقالات آماده انتشار، اصلاح شده برای چاپ، انتشار آنلاین از تاریخ 01 اسفند 1404 اصل مقاله (1.36 M) | ||
| نوع مقاله: Research Paper | ||
| شناسه دیجیتال (DOI): 10.22075/ijnaa.2023.30491.4415 | ||
| نویسندگان | ||
| Seyyed Ehsan Mirjafari1؛ Mohammad Mehdi Mozaffari* 2؛ Hosein Abedi3؛ Farid Askari4 | ||
| 1Marketing Management, Abhar Branch, Islamic Azad University, Abhar, Iran | ||
| 2Department of Management, Faculty of Social Sciences, Imam Khomeini International University, Qazvin, Iran | ||
| 3Department of Management, Qazvin Higher Education Institute, Iran | ||
| 4Department of Economics and Management, Abhar Branch, Islamic Azad University, Abhar, Iran | ||
| تاریخ دریافت: 08 فروردین 1402، تاریخ بازنگری: 20 اردیبهشت 1402، تاریخ پذیرش: 25 اردیبهشت 1402 | ||
| چکیده | ||
| The current research was conducted to design and validate the strategic marketing model in the furniture industry. This research is based on the purpose of an applied study, and based on the method of data collection, it is a non-experimental (descriptive) study of a cross-sectional survey type. The data collection tool in the qualitative part is a semi-structured interview, and in the quantitative part, a 5-point Likert scale questionnaire. The statistical community in the qualitative part includes managers of the furniture industry who were selected by purposive sampling, and theoretical saturation was achieved with 11 interviews. The statistical population of the quantitative part includes the managers and experts of the country's furniture industry. Cohen's effect size method was used to determine the sample size, and 140 people were selected as the sample. For data analysis, the thematic analysis method and MaxQDA software were used, and then, using structural-interpretive modelling with MicMac software, the initial pattern was drawn, and the partial least squares method and Smart PLS software were used to validate the pattern. Research findings showed that competitive forces, marketing research, corporate social responsibility, marketing strategies and marketing performance are the underlying factors of strategic marketing in the furniture industry. Competitive forces affect the strategic marketing of the furniture industry. Strategic marketing, along with marketing research and corporate social responsibility, affects marketing strategy and ultimately leads to marketing performance outcomes such as increasing market share, market management, and sales promotion. Based on the results, it can be acknowledged that strategic marketing, marketing research and corporate social responsibility explain 72\% of the changes in the marketing strategies of the furniture industry. | ||
| کلیدواژهها | ||
| strategic marketing؛ marketing performance؛ furniture industry؛ mixed approach | ||
| مراجع | ||
|
[1] D.A. Aaker and C. Moorman, Strategic Market Management, John Wiley & Sons, 2023.
[2] U.G. Adamu, S.R. Hussin, and N.A. Ismail, Perceived performance of wood furniture small medium enterprises on innovative marketing strategies in Nigeria, J. Postgrad. Current Bus. Res. 5 (2020), no. 1, 26-49.
[3] H. Alizadeh, M. Faezi, and M. Azizi, Investigating the status of foreign trade in furniture, determining and prioritizing indicators affecting the development of exports, Wood Paper Sci. Res. 29 (2014), no. 2, 299-309.
[4] J. Attride-Stirling, Thematic networks: an analytic tool for qualitative research, Qual. Res. 1 (2001), no. 3, 385-405.
[5] A. Aytekin and M. Pekkaya, Determining the competencies necessary for exporting in furniture industry with decision tree models, Wood Industry/Drvna Industrija 72 (2021), no. 1.
[6] A. Azar and R Gholamzadeh, Partial Least Squares, Negah Danesh Publications, Tehran, 2019.
[7] N. Azizzadeh, R. Aghamousa, N. Azad, and M. Seyed Ali Akbar, Presenting the dynamic growth model of Iran's market share of regional gas trade from a strategic point of view, Strategic Stud. Public Policy 11 (2021), no. 38, 257-275.
[8] O. Beino and L. Alexanderson, Impact of green marketing on consumer behaviour: A case study on the furniture industry, Bus. Market. J. 2 (2020), no. 3, 161-182.
[9] W.W. Chin, The partial least squares approach to structural equation modeling, Modern Meth. Bus. Res. 295 (1998), no. 2, 295-336.
[10] S. Cuevas, N. Patel, C. Thompson, M. Petticrew, S. Cummins, R. Smith, and L. Cornelsen, Escaping the red queen: Health as a corporate food marketing strategy, SSM- population Health, 16 (2021), no. 1.
[11] I. Daud, D. Nurjannah, A. Mohyi, I. Ambarwati, Y. Cahyono, and M. Jihadi, The effect of digital marketing, digital finance and digital payment on finance performance of Indonesian SMEs, Int. J. Data Netw. Sci. 6 (2021), no. 1, 37-44.
[12] A. Davari and A. Rezazadeh, Structural Equation Modeling with PLS Software, Jihad Academic Press, Tehran, 2013.
[13] M. de Souza, G.M. Pereira, A.B.L. de Sousa Jabbour, C.J.C. Jabbour, L.R. Trento, M. Borchardt, and L. Zvirtes, A digitally enabled circular economy for mitigating food waste: Understanding innovative marketing strategies in the context of an emerging economy, Technol. Forecast. Soc. Change 173 (2021), 121062.
[14] C.B. Dobni and G. Luffman, Market orientation and market strategy profiling: an empirical test of environment-behaviour-action coalignment and its performance implications, Manag. Decis. 17 (2000), no. 3, 123-136.
[15] H. Dua'i and S. Puri, The effect of organizational culture on market orientation with an emphasis on the mediating role of organizational conflict in the furniture industry, Appl. Sociol. 16 (2013), no. 51, 115-130.
[16] D. Gotteland, J. Shock, and S. Sarin, Strategic orientations, marketing proactivity and firm market performance, Ind. Market. Manag. 9 (2020), no. 1, 610-620.
[17] B. Gyenge, Z. Mate, I. Vida, Y. Bilan, and L. Vasa, A new strategic marketing management model for the specificities of e-commerce in the supply chain, J. Theor. Appl. Electr. Commerce Res. 16 (2021), no. 4, 1136-1149.
[18] F. Haghigirard, A. Abtahi, and M. Torabi, Analyzing furniture export barriers in Iran using interpretive structural modeling, Iran Wood Paper Sci. Res. 34 (2019), no. 67, 180-192.
[19] X. Han, Y. Wen, and S. Kant, The global competitiveness of the Chinese wooden furniture industry, Forest Policy Econ. 11 (2009), no. 8, 561-569.
[20] S. Hashemnia and M. Yousefi, Investigating factors affecting the development of marketing strategy among successful exporters, New Res. Approach. Manag. Account. 5 (2021), no. 75, 1-19.
[21] J. Henseler, C.M. Ringle, and M. Sarstedt, A new criterion for assessing discriminant validity in variance-based structural equation modeling, J. Acad. Market. Sci. 43 (2015), no. 1, 115-135.
[22] O.R. Holsti, Content Analysis for the Social Sciences and Humanities, Reading, MA: Addison-Wesley, 1969.
[23] B. Hosseini, F. Askari, and A. Karamollahi, Investigating the effect of customer loyalty, satisfaction and participation on the intention of customers to buy in the country's furniture industry, Parsmodir Market. Quart. 7 (2021), no. 22, 1-11.
[24] I.K. Kanten and G.S. Darma, Consumer behaviour, marketing strategy, customer satisfaction, and business performance, J. Manaj. Bis. 14 (2017), no. 2, 143-165.
[25] M. Malamiri, M. Najafi, and M. Maliki, The effect of the company's strategic planning components on marketing capabilities with the mediation of entrepreneurship, New Res. Approach. Manag. Account. 6 (2022), no. 84, 1830-1812.
[26] Z. Mohammad Moradi and M. Ghofrani, Investigating the influence of factors affecting the growth and economic development of the classical furniture industry, Wood Paper Ind. Iran 11 (2020), no. 2, 281-292.
[27] J. Mongay, Strategic marketing: A literature review on definitions, concepts and boundaries, Commerce Res. 7 (2006), no. 1, 113-129.
[28] N.A. Morgan, K.A. Whitle, H. Feng, and S. Chari, Research in marketing strategy, J. Acad. Market. Sci. 47 (2019), no. 1, 4-29.
[29] T. Naseri, M.B. Arayesh, and M. Vahidi, The model of strategic marketing implementation in production cooperatives of Ilam province with the approach of transcombination, Coop. Agricul. 11 (2022), no. 42.
[30] A. Nejadebrahimi, A. Farshchian, and V. Azizi, Traditional Iranian furniture, Green Architect. 7 (2021), no. 23, 9-20.
[31] A. Paripour, F. Nategi and M. Mohammadi, Providing a model for evaluating the quality of combined education in higher education, Res. Educat. Syst. 14 (2020), no. 51, 7-22.
[32] C. Ramshi, S. Jamali, and S. Khalili, Investigating the effect of green marketing strategies on competitive advantage, Coop. Agricul. 10 (2021), no. 37, 72-93.
[33] A.I. Setiawan and A.T. Ferdinand, Synergized network asset: a driver for Indonesia's furniture industries to elevate marketing performance, Int. J. Bus. Soc. 22 (2021), no. 2, 765-787.
[34] A. Shafiei and V. Mirabi, Presentation and validation of strategic marketing model in large companies of steel industry, Modern Market. Res. 9 (2019), no. 33, 181-212.
[35] D. Simanjuntak, Marketing strategy and problems of furniture enterprises in greater Jakarta area, Int. J. Bus. Technol. Organ. Behav. 1 (2021), no. 5, 382-394.
[36] M. Tenenhaus, V.E. Vinzi, Y.-M. Chatelin, and C. Lauro, PLS path modeling, Comput. Statist. Data Anal. 48 (2005), no. 1, 159-205.
[37] M. Torabi, Analysis of barriers to the export of Iranian furniture by structural-interpretive modeling, Master's thesis, Kharazmi University, 2018. [In Persian]
[38] P. Van Hong and T.T. Nguyen, Factors affecting marketing strategy of logistics business- case of Vietnam, Asian J. Shipp. Logist. 36 (2020), no. 4, 224-234.
[39] M. Wetzels, G. Odekerken-Schröder, and C. Van Oppen, Using PLS path modeling for assessing hierarchical construct models: Guidelines and empirical illustration, MIS Quart. 33 (2009), no. 1, 177-195. | ||
|
آمار تعداد مشاهده مقاله: 3 تعداد دریافت فایل اصل مقاله: 2 |
||