پیوندهای مفید
آمار
| تعداد نشریات | 21 |
| تعداد شماره‌ها | 664 |
| تعداد مقالات | 9,701 |
| تعداد مشاهده مقاله | 69,072,340 |
| تعداد دریافت فایل اصل مقاله | 48,505,129 |
Testing and fitting a Maskan bank marketing model using an integrated supply chain approach in the construction and housing industry | ||
| International Journal of Nonlinear Analysis and Applications | ||
| دوره 12، شماره 2، بهمن 2021، صفحه 2109-2129 اصل مقاله (645.23 K) | ||
| نوع مقاله: Research Paper | ||
| شناسه دیجیتال (DOI): 10.22075/ijnaa.2021.5350 | ||
| نویسندگان | ||
| Mohammad Amir Keramat1؛ Hamidreza Saeednia* 1؛ Zahra Alipour Darvishi2؛ Mohammad Ali Dehghan Dehnavi3 | ||
| 1Department of Business Administration, North Tehran Branch, Islamic Azad University, Tehran, Iran. | ||
| 2Department of Public Administration, North Tehran Branch, Islamic Azad University, Tehran, Iran. | ||
| 3Department of Finance and Banking, Allameh Tabataba’i University, Tehran, Iran. | ||
| تاریخ دریافت: 19 اسفند 1399، تاریخ بازنگری: 01 تیر 1400، تاریخ پذیرش: 08 مرداد 1400 | ||
| چکیده | ||
| Maskan Bank is one of the state-owned banks with a wide range of banking services, including financing for housing and construction, financing plans of the government development programs in housing development, inclusive public banking services to conduct its inherent mission, and banking businesses requiring financing from standard methods and banking marketing. This research aimed to provide Maskan bank marketing model using an integrated supply chain approach considering the financial and credit turnover in the construction and housing industry. The Grounded theory strategies, including reading documents, in-depth interviews with experts and extracting concepts, and open, axial, and selective coding, were used in the qualitative section using the mixed method. Then, a paradigm model was presented with 6 dimensions and 42 components. The descriptive survey method was used in the quantitative part, and PLS software was used to test the proposed model. The results were confirmed and fitted in a model for Maskan bank marketing using an integrated supply chain approach in the construction and housing industry. | ||
| کلیدواژه‌ها | ||
| Supply Chain؛ Construction and housing industry؛ Banking marketing model؛ Grounded theory؛ Integrity | ||
| مراجع | ||
|
[1] D.Adebanjo, PL. Teh, PK. Ahmed, The impact of supply chain relationships and integration on innovative capabilities and manufacturing performance: the perspective of rapidly developing countries, Taylor & Francis, (2018) 33-56. [2] American Marketing Association, Journal of Marketing Research, Chicago Illinois BS Sahay, (2012). [3] S. Edson Coutinho Da and J. Afonso Mazzon, Developing Social Marketing Plan for Health Promotion, International Journal of Public Administration, (2016). [4] B.B. Flynn, B. Huo and X. Zhao, The Impact Of Supply Chin Interation On Performance: A Contingency And Configuration Approach, 28 (2010)58-71. [5] L. A. Ika and J. Donnelly, Success conditions for international development capacity building projects, International Journal of Project Management, 35(1) (2017) 44-63. [6] R. Joslin and R. M¨uller, The impact of project methodologies on project success in different project environments. International Journal of Managing Projects in Business, 9(2) (2016) 364-388. [7] Ph. Kotler, Marketing Management 15th edition , (2015).[8] B.A. Lafferty and G.T.M. Hult, A synthesis of contemporary Market Orientation perspectives, European Journl of Marketing, (2001). [9] B.P. Shapiro, what the hell is ” Market Oriented”Harvard business review, (1988). [10] R. Shrivastava, S. Singh and G. C. Dubey, Multi-objective optimization of time cost quality quantity using multi colony ant algorithm, International Journal of Contemporary Mathematical Sciences, 7(16) (2012) 773-784. [11] K. Shyjith, M. Ilangkumaran and S. Kumanan, Multi-Criteria Decision-Making Approach To Evaluate Optimum Maintenance Strategy In Textile Industry, Journal of Quality in Maintenance Engineering, 14 (2008) 375–386. [12] K. Shyjith, M. Ilangkumaran and S. Kumanan, Multi-Criteria Decision-Making Approach To Evaluate Optimum Maintenance Strategy In Textile Industry, Journal of Quality in Maintenance Engineering, 14 (2008)375-386. [13] L. Sifeng, L. Yi . Grey Information Theory and Practical Applications, Springer-Verlag London Limited, (2006). [14] R. Y. Sunindijo , Project manager skills for improving project performance, International Journal of Business Performance Management, 16(1) (2015) 67-83. [15] Taylor and M. Bernstein , et al. , Integrated Design and Delivery Solution , (2009). [16] M. Yamin and A. K. Sim, Critical success factors for international development projects in Maldives: Project teams’ perspective, International Journal of Managing Projects in Business, 9(3) (2016) 481-504. | ||
|
آمار تعداد مشاهده مقاله: 15,848 تعداد دریافت فایل اصل مقاله: 7,407 |
||