پیوندهای مفید
آمار
| تعداد نشریات | 21 |
| تعداد شماره‌ها | 610 |
| تعداد مقالات | 9,029 |
| تعداد مشاهده مقاله | 67,082,922 |
| تعداد دریافت فایل اصل مقاله | 7,656,375 |
Present the policy model of Iranian saffron export marketing management | ||
| International Journal of Nonlinear Analysis and Applications | ||
| مقاله 25، دوره 14، شماره 3، خرداد 2023، صفحه 299-311 اصل مقاله (831.77 K) | ||
| نوع مقاله: Research Paper | ||
| شناسه دیجیتال (DOI): 10.22075/ijnaa.2022.27247.3539 | ||
| نویسندگان | ||
| Kamal Mohammadian1؛ Reza Shafei* 2؛ Mostafa Rezaeerad3؛ Tohfe Ghobadi Lamoki4؛ Kambiz Hamidi1 | ||
| 1Department of Management, Hamedan Branch, Islamic Azad University, Hamedan, Iran | ||
| 2Department of Business Management, University of Kurdistan, Iran | ||
| 3Department of Management, Faculty of Management and Accounting, Bu-Ali Sina University, Hamedan, Iran | ||
| 4Department of Management, Gonbadeh-Kavoos Branch, Islamic Azad University, Gonbadeh-Kavoos, Iran | ||
| تاریخ دریافت: 24 اسفند 1400، تاریخ بازنگری: 31 اردیبهشت 1401، تاریخ پذیرش: 02 خرداد 1401 | ||
| چکیده | ||
| Today, export growth for countries is a key to re-creating the economy. Export development is at the top of government priorities and policies in almost all developing countries. Furthermore, there is an ever-increasing awareness and attention to the importance of exports in developed countries. Accordingly, this paper attempts to identify and design the export marketing model of Iranian saffron. The statistical population consisted of business management and management experts. Sampling was performed by the purposive sampling method. A sample of 15 subjects was selected at the saturation stage. Data was collected through an open interview. The question items were determined based on the research objectives. The interview analysis showed that the model presented qualitatively includes nine main categories of marketing measures, macro strategy, micro strategy, limiting factors, facilitators, internal factors, external factors, and short-term and long-term consequences. The results show that the presented model can be used as a basis for Iranian saffron export marketing. | ||
| کلیدواژه‌ها | ||
| Saffron؛ Marketing Pattern؛ Export؛ Iran | ||
| مراجع | ||
|
[1] H. Amiri and F. Haghshenas Kashani, Investigating the impact of innovation capacity and international experience on export performance of companies acting in Iran livestock and poultry feed industry, 2nd Int. Conf. Manag. Account., Tehran, 2017.
[2] G. Balabanis, M. Theodosiou and E.S. Katsikea, Guest editorial: Export marketing: developments and a research agenda, Int. Market. Rev. 21 (2014), no. 4–5, 353–375.
[3] S. Hosseini and M. Ahoqalandari, Iran saffron marketing margin analysis, 6th Iran. Agricul. Econ. Conf., Mashhad, Iran. Agricul. Econ. Assoc., Ferdowsi University of Mashhad, 2007, no. 6.
[4] M. Ismailpour and F. Aram, Investigating the impact of intra-organizational factors affecting innovative performance through axis export strategy (Case study: Export companies of Bushehr province), Bus. Strateg. 25 (2018), no. 11, 36–51.
[5] A. Kazempour, M. Kaboudtabar, M. Aminizadeh and S.A. Zare, Investigating Iran’s competitiveness in the global saffron market, Fifth Nat. Conf. Saffron Torbat Heydariyeh, Torbat Heydariyeh University, 4 (2018), no. 16, 35–51.
[6] M. Khezri, S. Ghaderi and M.A. Moradi, The impact of international marketing strategy on export performance in export companies, 3th Int. Export Market. Conf., 2015.
[7] P.S. Leeflang and D.R. Wittink, Building models for marketing decisions: Past, present and future, Int. J. Res. Market. 17 (2000), no. 2–3, 105–126.
[8] T. Li, Reviving traditions in research on international market entry, T. Li (Eds), Reviving Traditions in Research on International Market Entry, Emerald Group Publishing Limited, 2003.
[9] M. Madhoushi, H.R. Fallah Lajimi and H. Tajerzadeh, Prioritization of factors affecting the selection of new markets for Iranian saffron based on network analysis process (ANP), First Int. Conf. Manag. Account. Educ. Sci. Resist. Econ., Action and Practice, Sari, Baran Andisheh Scientific Research Company, 2015.
[10] S. Masihi and N. Daryaei, Saffron export development: Challenges and solutions, Nat. Non-Oper. Defense Conf. Agricul. Sector, Qeshm, 2013.
[11] R. Mohtaram and M. Motashegh, Investigating the impact of export market orientation and marketing blend adaptation on export performance (Case study: Companies exporting non-petroleum products), Bus. Manag. Quart. 10 (2018), no. 1, 165–186.
[12] A.M. Mosleh, M. Bahreinizadeh and S. Karimi Ghafarakhi, The impact of strategic orientation dimensions on the export performance of Bushehr export companies, Modern Market. Res. 6 (2015), no. 4, 125–140.
[13] H. Murid Sadat and M.R. Aslani, Investigating the relationship between visual and information elements of saffron packaging on the quality growth of saffron marketing and export, Int. Conf. Industr. Manag. Eng. Tehran, 2014.
[14] A. Navarro, F. Losada, E. Ruzo and J.A. D´ıez, Implications of perceived competitive advantages, adaptation of marketing tactics and export commitment on export performance, J. World Bus. 45 (2010), no. 1, 49–58.
[15] F. Omidi and J. Faramarzi, Analysis and priority if factors affecting food industry export facilitations using TOPSIS, Month. Int. J. Nations Res. 2 (2016), no. 23, 101–114.
[16] M. Poturak and T. Duman, The Role of marketing standardization/ adaptation strategies on managers’ satisfaction with export performance: Proposal of a conceptual framework, Eur. J. Econ. Stud. 10 (2014), no. 4, 252–262.
[17] B. Salmani and R. Abdi, The effects of R&D and technology import on food and beverages industry export in Iran, Appl. Econ. Stud. Iran 3 (2014), no. 10, 83–106.
[18] F. Shamsi, Saffron and its role in Iran’s exports, Third Nat. Conf. Latest Sci. Res. Achiev. Saffron, Mashhad, 2014.
[19] I.P. Somlev and Y. Hoshino, Influence of location factors on establishment and ownership of foreign investments: The case of the Japanese manufacturing firms in Europe, Int. Bus. Rev. 14 (2005), no. 5, 577–598.
[20] N. Tavakoli Dastjerdi, Investigating the impact of economic growth on the export of Iranian horticultural products (saffron and pistachio) with emphasis on monetary policy, 9th Nat. Conf. Sustain. Agricul. Natural Resources, Tehran, Mehr Arvand Higher Education Institute, 2018. | ||
|
آمار تعداد مشاهده مقاله: 16,755 تعداد دریافت فایل اصل مقاله: 591 |
||