پیوندهای مفید
آمار
| تعداد نشریات | 22 |
| تعداد شمارهها | 712 |
| تعداد مقالات | 10,258 |
| تعداد مشاهده مقاله | 72,013,208 |
| تعداد دریافت فایل اصل مقاله | 63,762,189 |
Investigating the relationship between sales frameworks, mental accounting and the pattern of discounts provided by Domino's customers | ||
| International Journal of Nonlinear Analysis and Applications | ||
| مقاله 9، دوره 15، شماره 5، مرداد 2024، صفحه 103-110 اصل مقاله (332.46 K) | ||
| نوع مقاله: Research Paper | ||
| شناسه دیجیتال (DOI): 10.22075/ijnaa.2022.25740.3114 | ||
| نویسندگان | ||
| Masoud Taherinia1؛ Fataneh Hematian* 2 | ||
| 1Accounting Department, Lorestan University, Khoramabad, Iran | ||
| 2Accounting Department, Khomein Branch, Islamic Azad University, Markazi Province, Iran | ||
| تاریخ دریافت: 29 مهر 1400، تاریخ بازنگری: 09 دی 1400، تاریخ پذیرش: 28 دی 1400 | ||
| چکیده | ||
| Based on the theory of mental accounting, customers have different perceptions of spending. Based on this psychological principle in customer decision-making, retailers often change the number of discounts and prices. As a result, in this study, we tried to use a sample of 389 Domino Company customers to examine the effects of customers’ mental accounting due to the discount offering for cheese sales using SPSS software and the Chi-Squared test in this company. Accordingly, a test was arranged in this regard, and customer opinions were measured. Results show that to maximize the understanding of customers’ savings, they should use centralized discount frames, not all discount frames. | ||
| کلیدواژهها | ||
| Mental Accounting؛ Entire Discount؛ Centralized Discount | ||
| مراجع | ||
|
[1] V. Zelizer, Making Multiple Money, Sage Foundation, New York, NY, 1993. [2] J. Hastings and J. M. Shapiro, Mental accounting and consumer choice: evidence from commodity price shocks (No. w18248), National Bureau of Economic Research, 2012. [3] L. Rainwater, P. Richard, L. Coleman, and G. Handel, Workingman’s Wife: Her Personality, World and Life Style, McFadden Books, New York, NY, 1959. [4] C. Heath, and J.B. Soll, Mental budgeting and consumer decisions, J. Consumer Res. 23 (1996), no. 1, 40–52. [5] D. Kahneman, and A. Tversky, Prospect theory: An analysis of decision under risk, Econometrica 47 (1979), no. 2, 263–291. [6] I. Sinha and M.F. Smith, Consumers’ perceptions of promotional framing of price, Psycho. Market. 17 (2000), no. 3, 257–275. [7] H.H. Liu and Y.Y. Chiu, Sales framing, mental accounting, and discount assignments, Asia Pacific Manag. Rev. 20 (2015), no. 4, 201–209. [8] J.G. Barnes, Factors influencing consumer reaction to retail newspaper sale advertising, Combined Proc. Amer. Market. Association, Chicago, the US, 1975. [9] S.S. Chen, K.B. Monroe, and Y.C. Lou, The effects of framing price promotion messages on consumers’ perception and purchase intentions, J. Retail. 74 (1998), no. 3, 353–372. [10] W.D. Diamond, and A. Sanyal, The effect of framing on the choice of supermarket coupons, Adv. Consumer Res. 17 (1990), no. 1, 488–493. [11] W.D. Diamond, Just what is a dollar’s worth? Consumer reactions to price discounts vs. extra product promotions, J. Retail. 68 (1992), no. 3, 254–270. [12] D.M. Hardesty and W.O. Bearden, Consumer evaluations of different promotion types and price presentations: The moderating role of promotional benefit level, J. Retail. 79 (2003), no. 1, 17–25. [13] R.H. Thaler, Mental accounting and consumer choice, Market. Sci. 4 (1985), no. 3, 199–214. [14] M. Palazon, and E. Delgado-Ballester, Effectiveness of price discounts and premium promotions, Psycho. Market. 26 (2009), no. 12, 1108–1129. [15] Y. Yi and J. Yoo, The long-term effects of sales promotions on brand attitude across monetary and non-monetary promotions, Psycho. Market. 28 (2011), no. 9, 879–896. [16] E. Shafir and R.H. Thaler, Invest now, drink later, spend never: On the mental accounting of delayed consumption, J. Econ. Psycho. 27 (2006), 694–712. [17] D. Soman and J.T. Gourville, Transaction decoupling: how price bundling affects the decision to consume, J. Market. Res. 38 (2001), no. 1, 30–44. [18] O.M. Agbato, Evaluating consumer price perception: a mental accounting and frame dependent perspective, PhD Thesis, University of Glasgow, Glasgow, Scotland, 2016. [19] T. Hu and J. Fei, The mental accounting and moderating role of habit in usage of online social media: Implications for higher education, Int. Symp. IT Med. Educ. (ITME), Guangzhou, China, IEEE, 2011. [20] S. Meshkini and M. Mirzaei, Mental accounting (Different approach to decision-making scenarios), First Int. Conf. Account. Manag. Third Millenn., vol. 1, Rasht, Iran, Pishgamane Pazhoheshe Novin Company, 2015. [21] M.R. Abbaszadeh, S.A. Alavi, and F. Arabi Bafrani, Identification and ranking of the most important factors in mental accounting, Third Int. Conf. Appl. Res. Manag. Account., Tehran, Iran, Shahid Beheshti University, 2015. [22] Z. Azami, T. Salehi, and N. Yousefzadeh, Mental accounting approach in consumer decision making, First Int. Conf. Econ. Manag. Account. Soc. Sci. vol. 1, Rasht, Anzali Azad University Entrepreneurship Company, 2014. [23] M. Norahi and M. Yavari, Mental accounting and decision making, Second Nat. Conf. Bus. Manag., vol. 1, Hamedan, Iran, Center for Sustainable Development of Science and Technology Farzin, 2014. [24] S. Balochi, M. Nik Akhtar, and A. Houshmand, Mental accounting, First Int. Conf. Politic. Epic (Approach to Middle Eastern Developments) Econ. Epic (With Approach to Management and Accounting), vol. 1, Roudehen, Iran, Islamic Azad University, Roudehen Branch, 2013. | ||
|
آمار تعداد مشاهده مقاله: 32,363 تعداد دریافت فایل اصل مقاله: 22,961 |
||