Designing a successful launch process model for innovative fast moving consumer goods (FMCG) in the dairy industries of Iran: A mathematical approach

[1] I. Abazari and M. Zakeri, The effect of consumer innovation on new product acceptance, Second Nat. Account. Financ. Manag. Invest. Cconf., Gorgan, 2013.

[2] W.J. Abernathy and J.M. Utterback, Patterns of industrial innovation, Technol. Rev. 80 (1978), no. 7, 40–47.

[3] S. Ahrens, Statistiken zu FMCG, https://de.statista.com/themen/574/fmcg/, 2021.

[4] A.R.A. Aljanabi, The role of innovation capability in the relationship between marketing capability and new product development: Evidence from the telecommunication sector, Eur. J. Innov. Manag. 25 (2022), no. 1, 73–94.

[5] L. Angeles-Martinez, C. Theodoropoulos, E. Lopez-Quiroga, P.J. Fryer, and S. Bakalis, The honeycomb model: A platform for systematic analysis of different manufacturing scenarios for fast-moving consumer goods, J. Cleaner Prod. 193 (2018), 315–326.

[6] S.M. Aarabi, J. Gadirakhaljani, and M.Eskandari, The coordination model of product and process innovation strategies based on the competitor’s values framework, Improv. Manag. 5 (2018), no. 2.

[7] M. Armid, B. Keyvani, and M. Yousefinejad Attari, The value of competitive information in forecasting FMCG retail sales and the variable selection problem, Int. Conf. Manag. Econ. Ind. Engin., Tehran, Ide Pardaz Institute of Managers, 2014.

[8] M. Azeem, M. Ahmed, S. Haider, and M. Sajjad, Expanding competitive advantage through organizational culture, knowledge sharing and organizational innovation, Technol. Soc. 66 (2021), 101635.

[9] S. Bagheri, Koopman-mode decomposition of the cylinder wake, J. Fluid Mech. 726 (2013), 596–623.

[10] H. Bashir, S. Jorgensen, L.J.T. Pedersen, and S. Skard, Experimenting with sustainable business models in fast moving consumer goods, J. Cleaner Prod. 270 (2020), 122302.

[11] A.O. Binuyo, H. Ekpe, and B.O. Binuyo, Innovative strategies and firm growth: evidence from selected fast moving consumer goods firms in Lagos state, Nigeria, Prob. Persp. Manag. 17 (2019), no. 2, 313.

[12] N.M. Bocken, A. Harsch, and I. Weissbrod, Circular business models for the fastmoving consumer goods industry: Desirability, feasibility, and viability, Sustain. Prod. Consump. 30 (2022), 799–814.

[13] N.M. Brouwer and A. Kleinknecht, Monopoly Profits From Innovation and wage Differentials, Faculty of Economics and Business Administration, Vrije Universiteit Amsterdam, 1994.

[14] C. Camison and A. Villar-Lopez, Organizational innovation as an enabler of technological innovation capabilities and firm performance, J. Bus. Res. 67 (2014), no. 1, 2891-2902.

[15] R. Chimhundu, Marketing Food Brands, Palgrave Macmillan, 2018.

[16] J.W. Cresswell, Qualitative inquiry and research design: Choosing among five approaches, Thousand Oaks, CA: Sage, 2013.

[17] H. Danaei Fard, M. Alwani, and A. Azar, Qualitative research methodology in management: a comprehensive approach, Eshraghi, Saffar Publication, 2021.

[18] M.A. Demircioglu, Organizational innovation, In: A. Farazmand (ed.), Global encyclopedia of public administration, public policy, and governance, Springer International Publishing AG, 2016.

[19] B. Derqui T. Fayos, and N. Occhiocupo, The virtuous cycle of trust. Unveiling clues to successful innovation in the fast moving consumer goods industry, Eur. J. Innov. Manag. 25 (2022), no. 6, 1036–1056.

[20] R.M. Henderson and K.B. Clark, Architectural innovation: The reconfiguration of existing product technologies and the failure of established firms, Admin. Sci. Quart. 35 (1990), no. 1, 9–30.

[21] N. Ismail, M.J. Mohd Nor, and S. Sidek, A framework for a successful research products commercialisation: A case of Malaysian academic researchers, Proc.-Soc. Behav. Sci. 195 (2015), 283–292.

[22] I. Jackson, M.J. Saenz, Y. Li, and M.S.R. Moreno, Synchromodal supply chains for fast-moving consumer goods, Appl. Sci. 13 (2023), no. 5, 3119.

[23] Z. Jin and Z. Li, Firm ownership and the determinants of success and failure in new product development: An empirical study of manufacturing firms in the Guangdong Province of China, Int. J. Innov. Manag. 11 (2007), no. 4, 539–564.

[24] D. Kandemir, R. Calantone, and R. Garcia, An exploration of organizational factors in new product development success, J. Bus. Ind. Market. 21 (2006), no. 5, 300–310.

[25] D. Khajeheian, T. Roshandel Arbatani, M. Moghimi and M. Minavand, A framework for commercialization of digital innovations in Iranian media entrepreneurs, Bus. Manag. Quart. 11 (2017).

[26] A. Khalid, A research on ‘The paradigm shifts of marketing from 1.0 to 5.0’: With special reference to marketing shifts in the FMCG sector, Available at SSRN: https://ssrn.com/abstract=4389796, (2023).

[27] R. Khani Jazni, M.H. Vaziri, A. Barkhordari, and H. Gheisvandi, Multi-Group analysis of workers in the steel production industry using partial least squares approach (PLS-MGA in occupational accidents), Occupat. Hygiene Health Promot. 3 (2019), no. 1.

[28] P. Kottler and K.L. Keller, Marketing Management, Erlangga, Jakarta, 2009. [29] K. Kuzmina, S. Prendeville, D. Walker, and F. Charnley, Future scenarios for fast-moving consumer goods in a circular economy, Futures 107 (2019), 74–88.

[30] J.S.C. Lin and C.-R. Chen, Determinants of manufacturers’ selection of distributors, Supply Chain Manag.: Int. J. 13 (2008), no. 5, 356–365.

[31] H. Madani and S. Motamedi Fard, Identifying factors affecting innovation in the development of biotechnology products of pharmaceutical companies, Master’s Thesis in Technology Management, Islamic Azad University, Tehran Science and Research Branch, 2014.

[32] J.H. Manders, M.C. Caniels, and W. Paul, Exploring supply chain flexibility in a FMCG food supply chain, J. Purch. Supply Manag. 22 (2016), no. 3, 181–195.

[33] D. Martin, A. Gustafsson, and S. Choi, Service innovation, renewal, and adoption/rejection in dynamic global contexts, J. Bus. Res. 69 (2016), no. 7, 2397–2400.

[34] S.H. Mirfakhreldini, S.M. Zanjirpey, and A. Shaabani, Identifying and modeling factors affecting customer participation in new product development, Fourth Nat. Conf. Manag. Sustain. Econ. Strategic Approach, 2014.

[35] B. Mirzaei, State-of-the-art and implications of early supplier involvement: 5 years after the review of Johnsen (2009), Master’s thesis, University of Twente, 2014.

[36] M. Mohammadian, S. Dehdasti Shahrokh, A. Khanlari, and B. Zohouri, Identifying the requirements of social responsibility of producers of consumer goods in the field of marketing, Bus. Manag. Persp. 15 (2015), no. 4, 27–43.

[37] Z. Muranko, C. Tassell, A.Z. van der Laan, and M. Aurisicchio, Characterisation and environmental value proposition of reuse models for fast-moving consumer goods: Reusable packaging and products, Sustainability 13 (2021), no. 5, p. 2609.

[38] Y. Nemati and H. Babazadeh, Customer clustering and marketing strategy allocation based on customer life cycle index (a case study in fast moving consumer goods industry), 3rd Int. Ind. Engin. Manag. Conf., Mogaddas Ardabili University, 2016.

[39] M. Nikfarjam and S. Abdulvand, Brand equity modeling for fast-moving consumer goods, with a dynamic systems approach, Brand Manag. J. 3 (2016), no. 4.

[40] N. Nouchian, The Opportunity Site, Special note, society and acceptance of innovation, 2014.

[41] T. Obradovic, B. Vlacic, and M. Dabic, Open innovation in the manufacturing industry: A review and research agenda, Technovation 102 (2021), 102221.

[42] S. Paluch and N.V. Wunderlich, Contrasting risk perceptions of technology-based service innovations in interorganizational settings, J. Bus. Res. 69 (2016), no. 7, 2424–2431.

[43] E. Pantano and C.-V. Priporas, The effect of mobile retailing on consumers’ purchasing experiences: A dynamic perspective, Comput. Human Behav. 61 (2016), 548–555.

[44] E.M. Rogers, A prospective and retrospective look at the diffusion model, J. Health Commun. 9 (2004), no. S1, 13–19.

[45] M. Sabry Shaaban and A.H. Awni, Critical success factors for total productive manufacturing (TPM) deployment at Egyptian FMCG companies, J. Manufact. Technol. Manag. 25 (2014), no. 3, 393–414.

[46] M. Samii Nasr, S.M. Alavi, and M. Najafi Siahroudi, Investigating factors influencing the choice of rand by customers using the factor analysis method, J. Market. Manag. Univ. Sci. Res. (2016), no. 10.

[47] M. Saunders, P. Lewis, and A. Thornhill, Research Methods for Business Students, Pearson Education, 2009.

[48] S.M. Seyed Hosseini and S.J. Iranban, New product development strategy: Approaches and findings, Knowledge Manag. 64 (2013).

[49] J. Song, J.C. Drennan, and L.M. Andrews, Exploring regional differences in Chinese consumer acceptance of new mobile technology: A qualitative study, Aust. Market. J. 20 (2012), no. 1, 80–88.

[50] W. Song, X. Ming, and Z. Xu, Risk evaluation of customer integration in new product development under uncertainty, Comput. Ind. Eng. 65 (2013), no. 3, 402–412.

[51] A. Strauss and J. Corbin, Basics of Qualitative Research Techniques, Thousand Oaks, Sage Publication, 1998.

[52] H. Sun and W.C. Wing, Critical success factors for new product development in the Hong Kong toy industry, Technovation 25 (2005), no. 3, 293–303.

[53] M. Sundstrom and S. Hjelm-Lidholm, Re-positioning customer loyalty in a fast moving consumer goods market, Aust. Market. J. 28 (2020), no. 1, 30–34.

[54] K. Talebi and R. Kachui, Identification of key management factors in the success of new product development projects in small and medium businesses of the country, Mod. Bus. Econ. Quart. (2011), no. 23–24, 49–66.

[55] J. Tidd and J.R. Bessant, Managing Innovation: Integrating Technological, Market and Organizational Change, John Wiley & Sons, 2020.

[56] A.H. Tolba, The impact of distribution intensity on brand preference and brand loyalty, Int. J. Market. Stud. 3 (2011), no. 3, 56.

[57] M.A.H. Van Elzakker, L.K. Maia, I.E. Grossmann, and E. Zondervan, Optimizing environmental and economic impacts in supply chains in the FMCG industry, Sustain. Prod. Consump. 11 (2017), 68–79.

[58] R. Varadarajan, Fortune at the bottom of the innovation pyramid: The strategic logic of incremental innovations, Bus. Hor. 52 (2009), no. 1, 21–29.