پیوندهای مفید
آمار
| تعداد نشریات | 21 |
| تعداد شماره‌ها | 603 |
| تعداد مقالات | 8,919 |
| تعداد مشاهده مقاله | 66,852,833 |
| تعداد دریافت فایل اصل مقاله | 7,450,246 |
Designing and presenting an application to improve the export performance of commercial companies (Case study of commercial companies in Ardabil province) | ||
| International Journal of Nonlinear Analysis and Applications | ||
| دوره 12، Special Issue، اسفند 2021، صفحه 279-295 اصل مقاله (453.06 K) | ||
| نوع مقاله: Research Paper | ||
| شناسه دیجیتال (DOI): 10.22075/ijnaa.2021.5150 | ||
| نویسندگان | ||
| Taher Taheri1؛ Hossein Bodaghi Khajeh Noubar* 2؛ Houshang Taghizadeh1 | ||
| 1Department of Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran | ||
| 2Department of Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran. | ||
| تاریخ دریافت: 17 خرداد 1399، تاریخ بازنگری: 29 آذر 1399، تاریخ پذیرش: 08 بهمن 1399 | ||
| چکیده | ||
| Export performance is one of the international marketing subjects which has been being notably researched. But still there is no comprehensive understanding of its context due to numerous effective indicators existence. The objective of this study is presenting a model to expand the export performance of trading enterprises in Ardabil province through 57 questionnaire items affecting export performance. Hence considering the researcher’s study, citing research literature and conducting interview with 30 chamber of commerce experts, 57 questionnaire items were identified in total by exploratory factor analysis questionnaire and after performing software analysis of the questionnaire items, 12 factors were identified as effective factors. All these 12 factors functioned in export performance extension of trading enterprises and became involved in model, and LISREL software outputs of modeling indicated that factors of executives’ capability in companies, competitive strategy, company communications, product strategy, human resources strategy and infrastructures respectively, play the most crucial importance part in export performance extension of trading enterprises. | ||
| کلیدواژه‌ها | ||
| companies’ performance؛ export performance extension؛ export؛ non-oil export | ||
| مراجع | ||
|
[1] S. Cavusgil and Sh. Zou, Marketing strategy – performance relationship: an investigation of the empirical link in export market ventures. Journal of Marketing. Vol. 58. No. 1. (1994) 1-21. [2] A. Diamantopoulos, Export performance measurement: reflective versus formative indicators, International Marketing Review, Vol. 16 No. 6, (1998) 444-57. [3] H. G. Gem¨unden, Success factors in export marketing: A meta-analytic critique of empirical studies. In S. J. Paliwoda (Ed.), New perspectives on international marketing, (1991) 33–62. [4] D. Griffith, A. Czinkota and R. Michael , Release the constraints: Solving export performance. Australasian Marketing Journal. Vol.19. No. 2. (2012) 100-107. [5] L.C. Harris, ”Cultural obstacles to market orientation”, Journal of Marketing Practice: Applied Marketing Science, V 4(2): (1996)36-52. [6] G. Hooley, G. Greenly, J. Cadogan and J. Fah, The performance impact of marketing resources, Journal of Business Reseach, (58): (2005) 18-27. [7] T. Madsen, T. Koed and M. ystein, Managerial assessments of export performance: What do they reflect?, International Business Review 27, (2018) 380–388. [8] C. Mar´ıa-del, A. del-Amo, A. Rialp-Criado and J. Rialp-Criado, Examining the impact of managerial involvement with social media on exporting firm performance, International Business Review, http://dx.doi.org/10.1016/j.ibusrev.(2017) 1-12. [9] B. Nathaneil, A. Ogechi and A. Danso, the eefect of export marketing capabilities on export performance role of dysfunctional competition, (2017) 1-9. [10] A. Navarro, F. Losada, E. Ruzo, and J. D´ıez, Implications of perceived competitive advantages, adaptation of marketing tactics and export commitment on export performance. Journal of World Business. Vol. 45. No.1. (2010) 49-58. [11] Sh. Purchase, How exporters’ and intermediaries’ resources influence the problems of export financing in troublesome times, Business Horizons, No 55, (2011). [12] D. A. Tookey, Factors associated with success in exporting. Journal of Management Studies, (1964) 48–66 | ||
|
آمار تعداد مشاهده مقاله: 43,864 تعداد دریافت فایل اصل مقاله: 448 |
||