Designing and presenting an application to improve the export performance of commercial companies (Case study of commercial companies in Ardabil province) | ||
| International Journal of Nonlinear Analysis and Applications | ||
| دوره 12، Special Issue، اسفند 2021، صفحه 279-295 اصل مقاله (453.06 K) | ||
| نوع مقاله: Research Paper | ||
| شناسه دیجیتال (DOI): 10.22075/ijnaa.2021.5150 | ||
| نویسندگان | ||
| Taher Taheri1؛ Hossein Bodaghi Khajeh Noubar* 2؛ Houshang Taghizadeh1 | ||
| 1Department of Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran | ||
| 2Department of Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran. | ||
| چکیده | ||
| Export performance is one of the international marketing subjects which has been being notably researched. But still there is no comprehensive understanding of its context due to numerous effective indicators existence. The objective of this study is presenting a model to expand the export performance of trading enterprises in Ardabil province through 57 questionnaire items affecting export performance. Hence considering the researcher’s study, citing research literature and conducting interview with 30 chamber of commerce experts, 57 questionnaire items were identified in total by exploratory factor analysis questionnaire and after performing software analysis of the questionnaire items, 12 factors were identified as effective factors. All these 12 factors functioned in export performance extension of trading enterprises and became involved in model, and LISREL software outputs of modeling indicated that factors of executives’ capability in companies, competitive strategy, company communications, product strategy, human resources strategy and infrastructures respectively, play the most crucial importance part in export performance extension of trading enterprises. | ||
| کلیدواژهها | ||
| companies’ performance؛ export performance extension؛ export؛ non-oil export | ||
| مراجع | ||
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