Review of the research status of Wechat based on the theory of use and satisfaction and the theory of planned behavior | ||
| International Journal of Nonlinear Analysis and Applications | ||
| دوره 12، Special Issue، اسفند 2021، صفحه 1411-1421 اصل مقاله (359.6 K) | ||
| نوع مقاله: Review articles | ||
| شناسه دیجیتال (DOI): 10.22075/ijnaa.2021.5746 | ||
| نویسندگان | ||
| Huaxiang Liu* ؛ Kuok Tiung Lee | ||
| The faculty of social sciences and Humanities, University Malaysia Sabah, 88400 kota kinabalu, Malaysia | ||
| چکیده | ||
| Wechat is the most widely and frequently used mobile social media and has profoundly integrated into the daily life of many people. Sustainable development is a common challenge for all. Under this background, how to promote public participation in environmental communication has become an important topic. In this paper, a method is proposed to understand the motivating mechanism behind Wechat users’ environmental information-sharing behavior by taking China’s unique social and cultural background into account. A comprehensive theoretical model for this study is constructed based on the theory of use and satisfaction and the theory of planned behavior (TPB).Initially, the dataset is collected and annotated. The data is preprocessed using normalization method. The theory of use and satisfaction and TPB are employed for predicting the research status of Wechat utilization. For enhancing the accuracy of prediction, we employ Improved Grasshopper optimization algorithm (IGOA). The performance of the proposed system is analyzed and compared with the conventional approaches. | ||
| کلیدواژهها | ||
| Wechat؛ Theory of use and satisfaction؛ Theory of planned behavior (TPB)؛ Normalization method؛ Improved grasshopper optimization algorithm (IGOA) | ||
| مراجع | ||
|
| ||
|
آمار تعداد مشاهده مقاله: 44,605 تعداد دریافت فایل اصل مقاله: 50,373 |
||
| تعداد نشریات | 22 |
| تعداد شمارهها | 724 |
| تعداد مقالات | 10,459 |
| تعداد مشاهده مقاله | 73,364,003 |
| تعداد دریافت فایل اصل مقاله | 64,721,635 |