Evaluation and prioritization of factors determining the strategy of entering international markets by using the method of systematic background review | ||
| International Journal of Nonlinear Analysis and Applications | ||
| مقاله 26، دوره 14، شماره 5، مرداد 2023، صفحه 273-285 اصل مقاله (657.19 K) | ||
| نوع مقاله: Research Paper | ||
| شناسه دیجیتال (DOI): 10.22075/ijnaa.2022.28199.3833 | ||
| نویسندگان | ||
| Saeed Khodaee1؛ Edris Mahmoodi* 1؛ Ghasem Bakhshandeh2 | ||
| 1Department of Business Management, Khorramshahr International Branch, Islamic Azad University, Khorramshahr, Iran | ||
| 2Department of Management, Ahvaz Branch, Islamic Azad University, Ahvaz, Iran | ||
| چکیده | ||
| This study aims to evaluate and prioritize the determinants of the strategy for entering the international markets. To achieve the goal, the literature and the background of the research were systematically reviewed and 4 important factors, including product features, features of the target market, company features, and exporting features, were identified as the determinants of the exporting strategy in the National Iranian Drilling Co. Then, the identified components were verified using the structural equation modeling by surveying 213 people of the company staff. In the next step, the extracted components were prioritized by 7 managers' ideas of this company using the BWM. The results showed that the most important determinant of the strategy for entering the international market is the product features among the identified components from the managers' view. Then, 3 factors of company features, features of the target market, and exporting features, respectively, were placed in the next categories. | ||
| کلیدواژهها | ||
| International Market؛ Internationalization؛ Strategy For Entering the International Markets؛ BWM؛ Structural Equations | ||
| مراجع | ||
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