Influential factors in recruitment and increase of the members of Majma Hamyari cultural plan during Iran's economic sanctions and post-sanction, using fuzzy EDAS method | ||
| International Journal of Nonlinear Analysis and Applications | ||
| مقاله 7، دوره 14، شماره 7، مهر 2023، صفحه 81-98 اصل مقاله (771.07 K) | ||
| نوع مقاله: Research Paper | ||
| شناسه دیجیتال (DOI): 10.22075/ijnaa.2023.30441.4404 | ||
| نویسندگان | ||
| Abbas Bashiri1؛ Seyed Mehdi Mirhosseini Alizamini* 2؛ Mikaeil Janbazi-Ghadi1 | ||
| 1The CEO of Creative Company, Vice Presidency for Science and Technology, Sari, Iran | ||
| 2Department of Mathematics, Payame Noor University (PNU), Tehran, Iran | ||
| چکیده | ||
| In this paper, a new approach for decision-making and marketing forecast based on fuzzy logic fuzzy expert system is presented regarding the tourism development plan of the Majma Hamiyari Association by Abbas Bashiri. In other words, let's look at system marketing using the reverse fund design calculation method in attracting different strata according to the input and output variables. In fact, we offer the marketing manager a plan to focus the most time and capital for advertising on the segment where this calculation method has the greatest impact on attracting customers. This study suggests an infrastructure for determining the factors affecting tourism. Hence, the newest multi-criteria decision-making method, the fuzzy best-worst method was used to calculate the relative importance of indices and fuzzy evaluation based on distance from average solution technique was applied as a multi-attribute decision-making method to rank effective factors in tourism. The statistical population of this research consists of directors and experts in the tourism industry in Mazandaran. Due to the results of this study, providing Banking facilities to users ranks first among other options for the economy itself. | ||
| کلیدواژهها | ||
| Majma Hamyari cultural plan؛ Fuzzy best worst method؛ Fuzzy EDAS method؛ Fuzzy expert system؛ Multi-criteria decision-making | ||
| مراجع | ||
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