Zohreh Bojnourdi, Ehsan, Nikkhah Farkhani, Zahra, Mirzaei, Vahid, Rahimpour, Amir. (1403). Providing a model of employer branding attractiveness in the Khorasan Regional Electric Company. هنرهای کاربردی, 15(12), 247-258. doi: 10.22075/ijnaa.2023.31025.4545
Ehsan Zohreh Bojnourdi; Zahra Nikkhah Farkhani; Vahid Mirzaei; Amir Rahimpour. "Providing a model of employer branding attractiveness in the Khorasan Regional Electric Company". هنرهای کاربردی, 15, 12, 1403, 247-258. doi: 10.22075/ijnaa.2023.31025.4545
Zohreh Bojnourdi, Ehsan, Nikkhah Farkhani, Zahra, Mirzaei, Vahid, Rahimpour, Amir. (1403). 'Providing a model of employer branding attractiveness in the Khorasan Regional Electric Company', هنرهای کاربردی, 15(12), pp. 247-258. doi: 10.22075/ijnaa.2023.31025.4545
Zohreh Bojnourdi, Ehsan, Nikkhah Farkhani, Zahra, Mirzaei, Vahid, Rahimpour, Amir. Providing a model of employer branding attractiveness in the Khorasan Regional Electric Company. هنرهای کاربردی, 1403; 15(12): 247-258. doi: 10.22075/ijnaa.2023.31025.4545

Providing a model of employer branding attractiveness in the Khorasan Regional Electric Company

International Journal of Nonlinear Analysis and Applications
مقاله 19، دوره 15، شماره 12، اسفند 2024، صفحه 247-258    اصل مقاله (492.38 K)
نوع مقاله: Research Paper
شناسه دیجیتال (DOI): 10.22075/ijnaa.2023.31025.4545
نویسندگان
Ehsan Zohreh Bojnourdi1؛ Zahra Nikkhah Farkhani* 2؛ Vahid Mirzaei1؛ Amir Rahimpour1
1Department of Management, Bojnourd Branch, Islamic Azad University, Bojnourd, Iran
2Department of Business Management, Faculty of Humanities, University of Bojnord, Bojnord, Iran
چکیده
Nowadays, the demand of organizations for skilled employees has increased to fight against the insufficiency of human capital. Attracting potential employees is a big challenge for organizations, which can be dealt with through employer branding attractiveness. This study is conducted to provide a model of employer branding attractiveness in the Khorasan Regional Electric Company. It is an applied study in terms of objectives, interpretive in terms of philosophy, and exploratory in terms of nature, with a qualitative approach. The data are collected through semi-structured interviews and analyzed using thematic analysis. The statistical population includes the employees of Khorasan Regional Electric Company, who were selected through purposive sampling. According to the results, employer branding attractiveness has economic, developmental, social, human-oriented, functional, innovative, and cultural components that can be considered by organizations to attract and maintain human capital.
کلیدواژه‌ها
employer brand؛ employer branding attractiveness؛ human resource management (HRM)؛ Khorasan Regional Electric Company
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